What is luxury?
For some it’s finely crafted items at their fingertips, technologically advanced pieces of machinery at their command, and shimmering objects that project a life of success.
For others, it’s something far more valuable.
As we embrace technology and become increasingly more connected, we start to lose the very thing we truly value most – time. Minute by minute, email by email.
So it begs the question – What really is luxury?
We asked ourselves this question when we created the new Volkswagen Touareg. An SUV that comes with all the luxuries one comes to expect from Volkswagen’s most prestigious car yet, as well as something else. Something that speaks to the restless spirit. A type of individual that believes, in today’s world, there is but one true luxury.
The luxury of time.
We know just how valuable your time is, so we’ve created a space dedicated to it. With articles by thought leaders from different business realms to an interesting proposition which we’ll share with you…in time.
Introducing the Volkswagen Touareg Sabbatical
One Restless Spirit.
Welcome to “In the front seat”. A series of interviews with opinion leaders from various disciplines, hosted by radio personality, Bruce Whitfield. Join us as we invite some of South Africa’s top minds to jump in the front seat and share what they’ve done with their time so far, and what they would do with their Touareg Sabbatical.
A drive through Stellenbosch with Alan Knott-Craig
Alan Knott-Craig is currently the executive chairman of wireless broadband operator HeroTel. Through his work and his aspirations, it’s evident that getting people connected is what fuels this young entrepreneur.
“Getting people on the internet is not something that hurts people in any way,” he says while talking through what inspires HeroTel.
One of the many ways he is connecting South Africans is by making sure that inequality is also addressed by providing people with access to the internet and, in essence, information. In 2013, Alan founded Project Isizwe through which he advocates for free WiFi across all low-income communities in Africa.
From heading up MXit to connecting people through HeroTel and Project Isizwe, Alan has had a full-faceted career to date, but luckily slowing down isn’t in his current trajectory yet. “I personally love this mission that I’m on right now,” he says.
Join Alan as he takes a scenic drive through Stellenbosch with host Bruce Whitfield in the VW Touareg.
Success in today’s age demands a lot of you and your time. To make it work for you, we’ve curated a variety of articles that cover everything from time management and leadership, to using the luxury of time to your own advantage.
We’ve been using our time to develop our most luxurious Volkswagen SUV yet – the new Touareg.
What will you do with yours?