What is luxury?
For some it’s finely crafted items at their fingertips, technologically advanced pieces of machinery at their command, and shimmering objects that project a life of success.
For others, it’s something far more valuable.
As we embrace technology and become increasingly more connected, we start to lose the very thing we truly value most – time. Minute by minute, email by email.
So it begs the question – What really is luxury?
We asked ourselves this question when we created the new Volkswagen Touareg. An SUV that comes with all the luxuries one comes to expect from Volkswagen’s most prestigious car yet, as well as something else. Something that speaks to the restless spirit. A type of individual that believes, in today’s world, there is but one true luxury.
The luxury of time.
We know just how valuable your time is, so we’ve created a space dedicated to it. With articles by thought leaders from different business realms to an interesting proposition which we’ll share with you…in time.
Introducing the Volkswagen Touareg Sabbatical
One Restless Spirit.
Welcome to “In the front seat”. A series of interviews with opinion leaders from various disciplines, hosted by radio personality, Bruce Whitfield. Join us as we invite some of South Africa’s top minds to jump in the front seat and share what they’ve done with their time so far, and what they would do with their Touareg Sabbatical.
A drive through Cape Town with architect Mokena Makeka
Mokena Makeka is the founder and principal of Makeka Design Lab, an award-winning interdisciplinary design practice led by architecture and urban design. Among some of his most prominent projects is the annex to the Cape Town International Convention Centre which opened in 2017.
We took Makeka for a drive through Cape Town where he pin-pointed some his favourite urban spaces and even spaces that he designed. As a renowned South African architect, he reminisced about the intertwined influence that time – past, present and future – and space has on his designs. But even more, he says that time is about the space to think not just about the space to do.
Join Mokena Makeka as he shares his thoughts on time and architecture with host Bruce Whitfield in the new VW Touareg.
Success in today’s age demands a lot of you and your time. To make it work for you, we’ve curated a variety of articles that cover everything from time management and leadership, to using the luxury of time to your own advantage.
We’ve been using our time to develop our most luxurious Volkswagen SUV yet – the new Touareg.
What will you do with yours?