What is luxury?
For some it’s finely crafted items at their fingertips, technologically advanced pieces of machinery at their command, and shimmering objects that project a life of success.
For others, it’s something far more valuable.
As we embrace technology and become increasingly more connected, we start to lose the very thing we truly value most – time. Minute by minute, email by email.
So it begs the question – What really is luxury?
We asked ourselves this question when we created the new Volkswagen Touareg. An SUV that comes with all the luxuries one comes to expect from Volkswagen’s most prestigious car yet, as well as something else. Something that speaks to the restless spirit. A type of individual that believes, in today’s world, there is but one true luxury.
The luxury of time.
We know just how valuable your time is, so we’ve created a space dedicated to it. With articles by thought leaders from different business realms to an interesting proposition which we’ll share with you…in time.
Dr Rufaro Nyamuda’s Sabbatical
Join Didimalo Molefe for a drive through Jozi in the new VW Touareg
“Time is very precious. We’re all given these 24 hours a day where what makes you great, is what you do with that time.”
Didimalo Molefe, a digital marketer for South African Tourism (SAT), says if she had the gift of more time, she’d utilise it to go back into townships to empower young people. She says she’ll motivate them by telling them that if you invest time in your hopes and dreams – success and results will surely follow.
For Didimalo, those hopes, and dreams lie in tourism. She says her love for tourism sprouts from the beauty and diversity of South Africa. But on top of being a digital marketer for SAT, Didimalo also co-founded an NGO, the DINDIE Young Women Project. “We just saw that there was a huge gap in education…and yet you’d be so shocked at the hunger to learn,” she explains. Today, the DINDIE Young Women Project mentor’s learners to achieve academic success and reach for higher education through bursaries and scholarships.
Meet Didimalo as she joins host Bruce Whitfield for a drive through Johannesburg in the new VW Touareg.
Success in today’s age demands a lot of you and your time. To make it work for you, we’ve curated a variety of articles that cover everything from time management and leadership, to using the luxury of time to your own advantage.
We’ve been using our time to develop our most luxurious Volkswagen SUV yet – the new Touareg.
What will you do with yours?